Good time to enjoy the life with family. Therefore, great programs will only benefit the alleged sale of business owners. Despite massive discounting, mall or shopping center is actually impossible to lose. Benefits achieved even many-fold in number. Senayan City management confirmed the prediction gain. I will not mention the value of rupiah, yes. But the number of transactions and visitors shopping at midnight will be at least doubled the sales of a typical day, said Ferry Y. Setiadi, Managing Director, Senayan City, the launch of Midnight Shopping Ramadan Sacred on Friday (12/08/2011) then.
But is it true discount program will only benefit the business owner? Am I correct that the consumer did not really get any benefit from this program? Not necessarily. For some visitors, this is the moment where they can obtain goods at lower prices dreams. Good time to enjoy the life with family. This not only applies to those who today will celebrate Idul Fitri, but also society in general. Consider the experience Darmawi Selvi (28). The housewife was admitted to not know in advance that the mall in the area the Senayan, Central Jakarta, is being held a midnight shopping. He came all the way from Bogor in order to buy a suitcase. I am often traveling as a family. Understandably, I do not have kids. Well, I happened to want a trip to America, said Selvi on Female Compass.
When found, Selvi was dragging branded American Tourister suitcase. Suitcases are normal price of Rp 1.15 million it managed to take home for only Rp 736,000. I am satisfied, because baseball nyangka again there is a discount, he said sumringah, hurrying to move because they still want to chase after the other diskonan.
On the Main Atrium Senayan City, was also being held electronic items from Best Denki. Interest of the visitors concentrated on offering the LG brand LCD TVs 32LV2530 size of 32 inches, which offered a price of USD 2.899 million (from the normal price of Rp 5.649 million) for credit card holders BCA. Good time to enjoy the life with family. TV has only been offered 15 units, and successfully creating a long queue, the majority of men. There are also special offers BlackBerry Bold 9780 WH at Rp 3.299 million (from the normal price of Rp 4.199 million). Again, a special price can only be obtained by using a BCA credit card payments. Although the program started midnight shopping at 20.00, this mobile phone enthusiasts queue has occurred since at 19.00. Understandably, only 10 BlackBerry units are offered at the time.
One of the visitors were lucky to get these phones are Zulsanti Rica (31). Rika claimed to have been aware of this program, because he himself BCA Card Center staff. Does the same bank employees must follow the program of its own? Sure, dong. Kan I still meet the requirements given, said Rika. What are these requirements? Must do some other expenditure of Rp 1 million, must follow the new program with this special price, he said.
Why not just buy a cell phone only, yet the price difference is only Rp 100,000 items of expenditure requirement of Rp 1 million? Rika smiled. Meaning Rica sweet smile easily guessable by any woman in the mall. With spending first $ 1 million, he can get other items he wants. Good time to enjoy the life with family. Whereas if you buy a BlackBerry directly with the normal price, he will only get one cell phone unit.
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